How Artificial Intelligence Is Changing Marketing?

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Today, it’s widely predicted Artificial Intelligence (AI) will drive a massive transformation in the marketing business domain. In 2018, McKinsey’s research declared that marketing and sales would financially impact industries. Industries require AI intelligence for marketing to build robust personalization and enhance customer experience and future outcomes. As a marketer, your industry will miss out on a huge business opportunity if you aren’t benefiting from AI tools and transformational technology. 

Artificial intelligence for marketing strategy

The research found 62 percent of customers use AI, whereas 70 percent of users prefer AI voice services over typing their content. Additionally, AI customer service tools are now able to understand customers better.

AI marketing tools use natural language processing, deep learning, and machine learning algorithms that learn from customer interactions. With this improved understanding of customer needs, companies can provide more personalized experiences and help customers faster with their inquiries.

What is deep learning?

Data science, including statistics and predictive modeling, deals with deep learning. Data scientists categorize deep learning as a branch of machine learning dealing with artificial neural networks, helping humans learn algorithms, and making revolutionary advances in AI and machine learning. It also performs complex operations on image classification, language, and speech recognition. 

How does machine learning affect marketing?

AI human with interface

Computer algorithms analyze data, provide digital marketing solutions and improve marketing campaigns through machine learning. These models have algorithms to recognize significant amounts of data while making complex decisions. Besides this, it automates manual processes working with data, deciphers text, segments your target audience, predicts customer response, and drives sales and programmatic buying such as eCommerce and advertising. 

What are AI marketing tools?

AI marketing tools help you automate innovative solutions for marketing teams. For example, AI systems can access data from customer profiles to communicate and tailor messages without needing a marketing team. Thus, AI marketing programs can perform tactical tasks if you want to ensure maximum efficiency and speed up your marketing workflows. 

AI and business today

Today, businesses struggle to maintain their client needs, but through AI, many ways exist to construct an AI marketing strategy. Countless organizations need well-educated and experienced graduates to handle their projects. Increased pressure from the boss and the expanding workload stress the employees so much that they may create tiny mistakes in their tasks. 

On the other hand, increasing expenses have made it difficult for business owners to manage enormous amounts of salaries. Influencer marketing is a popular tactic but doesn’t always equal cost savings. So, naturally, AI-based content marketing tools are trending among various business organizations. Machines offer unique advantages to business leaders. AI marketing tools typically need less time to accomplish its task and with fewer errors. Therefore, employee seats in these marketing companies could be replaced by AI.

Why should anyone use an AI marketing tool? 

people working on AI project with UI interface

In short, incorporating AI-powered marketing tools can help marketers make better data-based decisions, track campaign performance automatically, and optimize measurement framework within seconds. Yet, they also do more than that. 

Collects data insights 

AI performs data analytics, manages performance, and optimizes data. With AI technology, marketers can analyze the targets and metrics of their business to improve data and optimize their processes quickly. In addition, by tracking messages to customers in social media marketing campaigns, they can also play a pivotal role in better performance and more effective email marketing campaigns. 

Automate customer segmentation 

AI targets specific marketing groups faster with segmentation, saving valuable company time for other tasks. Moreover, marketers can create personalized content according to consumers’ interests and target audiences. Overall, segmenting customers on demographic or behavioral criteria has become easier since AI software solutions are now more accessible to everyone. 

These tools are especially helpful when:

  • Creating a hyper-personalized user experience
  • Identifying customers in a sea of data who are more likely to convert
  • Optimizing the user experience based on predicted customer actions
  • Analyzing customer feedback for better decision making
  • Introducing new products or services
  • Ensure high-quality data
  • Preparing new companies and starting them on a path to success
  • Tracking competitor sites and their marketing activities

Sales forecasting and automation

AI is also increasingly used for predictive analytics of historical data behind the scenes and predicting the future of sales. With practical data analysis, sales managers can adopt proactive steps for sales productivity. When used correctly, AI can drive most of your current and future customer engagement strategies. 

hand pointing to data UI interface

Furthermore, AI-powered marketing tools can make decisions automatically to organize sales data, manage calendars, schedule meetings, and evaluate sales teams. Specific tools can recommend the best dynamic pricing to attract more potential customers. At this point, many marketers would realize that AI is perfect for automating Customer Relationship Management (CRM)

What are the types of AI tools used in marketing?

CRMs and customer data

In 2011, Gartner predicted businesses would manage 85% of customer relationships with AI by 2020. Today, AI marketing tools operate on customer data and build strong customer relationships with personalized messages and other convenient automation features. CRM tools analyze data, map business patterns and highlight trends, monitor efficiency, engage consumers, create landing pages, and manage inbound & outbound leads. 

Also, it restructures workflow, analyzes sales funnels, and predicts customer interactions. Marketers rely on AI tools to collect customer data to support sales pitches. 

Integrated applications

Integrated applications help businesses work together, boosting efficiency, cutting costs, increasing revenue, and unleashing complete and actionable insights. In addition, it builds bridges to merge the gap for optimizing data, creating seamless workflows and infrastructure, and supporting business operations. Without integrations, businesses have to manually manage all their data and processes, which can be overwhelming and create bottlenecks.  

Chatbots and conversational experiences

Artificial intelligence and natural language processing answers customer questions, automate responses, and create human conversations through text or audio. Thus, marketers can develop a better customer experience through discussions across multiple channels. 

people working on laptop with AI image on it

Chat services can:

  • Boost your ROI from marketing efforts
  • Turbocharge sales
  • Maximize customer support during off hours
  • Reduce customer churn

Content generation tools

AI content generation tools help marketers target customers, address their pain points, and effectively apply their research and customer data through marketing campaigns and personalized content. AI writing tools can create unique blogs, social media posts, and newsletters, help content rank on search engines, and deliver a comparative human writing style. Although these tools shouldn’t replace humans, they can help speed up the process of content creation and distribution.

AI voice services

AI voice understands and interprets speech-to-text, removes background noise, switches to neural processing, and analyzes syntax and semantic text. By utilizing AI and automation, businesses can access exponentially faster processes, improved productivity levels, and the capability to scale operations. This ensures a smooth user experience no matter where your customers live.  

Benefits of leveraging AI in marketing

man using AI home assistant

It saves time and money

AI technology is capable of performing a large number of tasks with accuracy in a few seconds. It is a technique through which business projects are completed within a few hours or even minutes, saving you precious time. It also saves the money you would spend recruiting employees or hiring contractors. Small business owners could notice more significant financial savings and reduced labor-intensive tasks by utilizing AI voice services.

Internet and data research

AI can act as a data researcher on the web. It performs research, gathers data, and predicts conclusions displaying the outcomes on the screen. Like humans, artificial intelligence in business can make decisions by enhancing the quality and quantity of information related to your customers.

Teams will scale through AI

Through innovative techniques, enterprises can use AI to compile their business and customer data to make strategies, better workflows, and higher-quality deliverables. Some AI-based tools possess human learning technology that scales the raw data and converts them into easily digestible reports. Others can make insightful recommendations to marketers, saving them time and effort.  

Better customer relationships & real-time personalization

Marketers who use AI perform better than office workers who don’t use it. Because of its capabilities, AI can help professionals to form more meaningful customer relationships through its deep learning abilities. AI can capture browsing history and show user interest pages tailored to visitors’ needs and demographic information. As such, AI helps marketers guide customers toward the actions they desire, making the customer journey smoother and free of distractions. 

two men shaking hands

Automates decisions

Artificial intelligence in business can make decisions without the involvement of humans. Therefore, business dealers use AI to analyze data, make predictions and generate information or relevant recommendations. Business leaders can then understand the facts without having to sort through vast amounts of data and spend more time developing better options. 

Increased campaign ROI

AI works on Return On Investment (ROI), simplifying the process of data calculations. It targets the users’ needs on the internet, helping them meet their requirements. It also improves social media management, engaging customers to market their business.

What is voice AI?

Voice AI, a conversational AI-based tool, uses voice commands to interact and respond to humans in natural language. By the end of 2024, voice AI Tools could be worth an estimated $30 billion. Incredible advances in voice AI could take the place of touchscreens. 

Today, some voice AI assistants, namely Siri, Amazon Alexa, Amazon Echo, Google Assistant, and a few others, listen to the user’s voice and convert words into speech-to-text commands; the computer then processes the series of text. 

How much do AI voice services cost?

Today, voice AI is used in advanced voiceover, games, branding, audiobooks, animated movies, and even YouTube videos.

So if you are a marketer wondering how to market your product, include voice avatars in your business strategy. While there is free access to the basic features of the bots, investing in paid versions will be worth it for top-notch results. 

man operating audio controls on tablet

AI voice services typically offer a basic plan, a pro or middle plan, and an enterprise or business plan; business plans may be priced around $50 monthly.

Specific voice AI tools, like’s offerings, also provide attractive annual plans for access to their AI text-to-speech characters. With premium plans like these, marketers can create realistic-sounding voiceovers for all their content needs. 

How AI text-to-speech characters help marketing strategy?

AI text-to-speech characters help businesses to express their voice without having to pay unsustainable contracts or sacrificing quality for affordability.

Utilizing this technology in Marketing can bring forth many advantages, and it can be your ticket to success. AI will automate mundane tasks, curate content for a more personalized customer experience, run campaigns, and highlight insights from customer data. 

Furthermore, these strategies are advancing marketing initiatives to unprecedented heights, dramatically enhancing the customer experience.

Customizing voices in videos with AI avatars improves marketing deliverables, delivers good quality voice at an attractive price, and ultimately enhances end-user experience.

With Typecast’s vast library of voice artists, marketers can use a high-quality web-based tool to simplify their processes, customize their marketing strategies and boost their company’s sales.

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