How to Use Video to Benefit Your Small Business

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Whether you are creating content for your website or social media, small business videos can take your venture to the next level. In today’s digital world, businesses of any size can adopt multimedia strategies for their benefit. As a small business, while the resources may be scarce in the beginning, using some of the digital tools intelligently can reap benefits in the long run.

One of the most efficient multimedia tools in today’s time is video. You can use video to share your brand’s message, market your products, and much more. 

The best part about creating videos is the flexibility they come with. You can feature humans, robots, and animation in your videos. Advanced technologies such as realistic voice generators and text-to-speech software make the process even easier. Simply use a text to speech with download to create videos that feature human-like characters.

Are you planning to bring some visual elements to your brand?  Let’s explore how you can use video to benefit your small business.

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1. Social Media Videos

Contrary to professional videos that are targeted for your website, social media videos come with more flexibility in terms of expression. Remember that the audience on social media audience looks for creativity. You would want the videos to be punchy and engaging especially when it comes to social media product marketing. 

Here are some examples of small business videos that you can post on your social media.

Your Brand’s Intro 

This type of video introduces your brand to your audience. You can give an overview of your brand in a narration-type format i.e. by telling a story. The video would answer questions such as:

  • What was the thought process behind the creation of your product/service?
  • Who is your audience?
  • What problems do you solve and how do you solve them?
  • Why should your audience care about your product/service?

Your Product/Service

This type of video gives an overview of your product/service. This is what you sell or are planning to sell so make sure you explain it clearly to your audience. You can use text-to-speech software or animation to explain the product/service. The video would answer questions such as:

  • What is your product/service? 
  • How does it solve problems?
  • Who can benefit from it?
  • What is your unique selling point? i.e. how is your product different from your competitors?


As a company, you know the ins and outs of your product/service, but how do you help your audience understand it best? How-to videos are a great way to explain the workings of your product in detail.

Such a video would cover topics such as:

  • How does your product/service operate? 
  • Provide a detailed step-by-step process, if needed.
  • Use a word to voice automator software to explain how your product works
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2. Onboarding/Training Videos

As a small business, you will be hiring a lot of people over the course of time. Instead of appointing a person to train each new hire individually, you can create training videos. In the videos, you can cover onboarding instructions, team assets, and product knowledge. 

Include graphics, voice-overs, images, and text in the videos to provide an immersive experience to your audience. Training is usually boring, but you can crank it up to include interesting content that will keep your audience engaged. 

One way to do that is by using text-to-speech software or animation to explain the concepts in detail. Such software also saves you loads of time and saves labor costs.

3. Website Videos

Your website is likely the first place people visit to find out about your company and your product/services. Consider including an intro video on the home page of your website. If your product can be accessed and used from your website, consider including instructional videos to help your audience navigate through the steps easily.

For example, if your product is a software that can be downloaded from your website, include a video showing instructions on how to download and use it.

If you have an FAQ or Support page, add support videos to provide step-by-step instructions. These could be troubleshooting videos, how-tos, etc.

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4. Marketing Videos

While hot-shot brands have big budgets for marketing campaigns, small businesses can still work within their budget to create compelling videos. Digital media today is not just restricted to the television, rather, social media channels provide a variety of options to market your products. And in today’s time, anyone can go viral! 

Utilize different strategies, such as using a ‘radio voice,’ in text-to-speech is becoming a popular medium of expression. A radio voice is the voice that radio hosts speak in—i.e. high pitched and full of high energy. As you cannot see faces on a radio, the hosts have to compensate through their voices. 

Combining both the radio voice with a video can be a clever way to market your brand. 

Today, consumers look for a variety of factors before deciding to purchase from a brand. According to the 2019 Edelman Trust Barometer Special Report, 81% of people said trusting the brand is important to them before buying a product. 

Sharing your company’s story is also important to win clients. 62% of B2B marketers consider storytelling to be an effective content marketing strategy.

Marketing videos can range from product videos, brand stories, new launches, important news, etc. 

Make sure to include your social media handles in the marketing videos so people are aware of your presence. Having social media accounts also builds more trust in the brand.

5. Testimonial Videos

Being a small business, your name is not yet established in the market. One way to work towards establishing trust and interest in your product is through testimonials. While you can have written testimonials for your website, video testimonials can have a greater impact.

According to Wyzowl, 2 out of 3 people say they would likely make a purchase after watching a testimonial video of a business. 77% believe that a testimonial video played a part in convincing them to buy their product or service.

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